In the nut industry, having a quality, recognizable package is key to successfully marketing your product. Think about the major nut brands on the market today, from Planters to Blue Diamond: it’s likely that most consumers can close their eyes and quickly picture the brand’s package, logo, and design. According to Packaging Digest, 90% of brand owners report that packaging is critical to their brand’s survival and success in an increasingly competitive market. Nut packaging is central not just to brand appearance, but also to maintaining nut freshness and making it easier for consumers to snack for longer!